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Santa Fe, New Mexico
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About Joan Sotkin

Joan Sotkin knows how to create prosperity—from the inside out. After years of struggling financially, Joan found her calling at age sixty when her Web site ProsperityPlace.com became an Internet sensation. Her dynamic personality and holistic approach to achieving wealth have made her a sought-after prosperity guide, speaker, and workshop leader. Her thirty years of research into the connection between emotions and money blazes a pathway to prosperity through personal growth rather than quick fixes.

Joan received her BA in English from Rutgers University and subseqently, after brief stints as a schoolteacher and salesperson, worked in radio, producing several successful Los Angeles–based shows and becoming a popular guest in her own right. In 1983, while living in Orange County, California, she established a retail business, Joan’s Crystals, selling her personal line of stones in over 600 outlets and through a mail-order catalog. Despite its initial success as the first business of its kind in the healing community, Joan’s Crystals went bankrupt, prompting Joan to explore the connection between her emotional and financial states. With her newfound wisdom, she went on to develop Build Your Own Business, Inc., a company that provided information to first-time business owners.

In 1996, Joan moved to Santa Fe, New Mexico, where she established a Web site development company and published a popular e-zine called The E-Commerce Advisor. Today, she focuses primarily on ProsperityPlace.com, which enjoys a following of over 20,000 monthly visitors and 125,000 subscribers.

Joan is an active member of the National Organization of Business and Professional Women, Rotary International, and The Executive Committee (TEC), as well as a former member of the National Speakers’ Association. In addition to leading a weekly prosperity group, she consults with private and business clients seeking greater comfort with money.

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